Watch The 18 Films from Saatchi's New Directors Showcase At Cannes

The emotionally charged exhibition used wearable tech to recognize more than just great ideas.

A great piece of film will always elicit an emotional response, be it joy, discomfort, laughter, or a touch of melancholy. We've seen the trend in advertising, wherein brands are going right for the cockles of the heart with emotionally rich stories. But unless you shed a tear or break out in laughter, it's hard for an outsider to know what you're really feeling.

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Published on June 19, 2014 04:44
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