Top 5 Things Your Company Should Avoid in Social Media

You might feel that social media has no rules, that anything goes, but that couldn’t be farther from the truth. There is always going to be rules, etiquettes, and things to avoid, here are five important ones.

 

1. Not planning ahead.

So many companies jump right into social media because everyone tells them they should, but they skip the important process of research and planning. It’s vital that you take the time to get to know the social platforms you are joining and develop a clear, actionable plan with ROI for each.

 

2. Over-sharing.

You want to get the important information out about your product and service, but sharing 5-10 times a day is going to easily annoy your followers and cause a lot of them to stop following you. The best thing your company can do is to create a content calendar so you can easily spread out your content and have a bird’s eye view of what you are sharing.

 

3. Ignoring Everyone.

I see it all the time. A company asks their followers a question and then ignores all the responses. Don’t ignore your customers, you asked them a question, they responded-get back in there and engage!

 

4. Connecting Facebook to Twitter.

Look, I get it, you have a lot to do and not enough time in the day, but the least you can do is not automatically send your Facebook posts to Twitter. If you do this, it’s a clear sign you’re not really engaged on Twitter and most of the time too many characters are used than allowed on Twitter.

 

5. Liking Your Own Posts.

So you’ve just posted an amazing picture of some recent work your company has done or a great new product offering. That’s great, I guess. But then you go ahead and like your photo/status too. Well, we know you already like the post, aren’t you the one who just shared it? It’s like giving yourself a high five-not cool and very obnoxious.

 

This post was written by Matt Gregory. Matt is the VP of Operations for Media Connect Partners.