The Book? Or the Author?

So I've been doing some thinking lately. I know that's always a scary thought. But whatever. You guys get to spend some time in the pink folds of my brain today.



And the great debate I want to bring up is this: Do we promote books? Or authors?



I've been wondering how much of a book's success is dependent on how good the book actually is, and how much author influence weighs. And I don't want anyone to bring up Suzanne Collins. I'm not talking about established authors. I'm talking debuts.



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