Should the BBC become more like Buzzfeed?

Neil Postman, who wrote Amusing Ourselves to Death, might have been grimly amused to see Sir Howard Stringer recommending that BBC News online emulate Buzzfeed.


Now there may be some very general principles that the BBC can learn from about creating engaging, sharable content. But the news should be very different from cat photos and funny lists. For the BBC, not being Buzzfeed is a feature, not a bug.


The Unique Way That The BBC Is Funded (TM) should mean that BBC News isn’t beholden to genera...

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Published on May 21, 2014 10:03
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