How E-mail and Article Marketing Can Boost Your Blog
E-mail Marketing for Your Blog: Why Consider It?It increases your reach
It is inexpensive
It is a personal approach
You can offer exclusive things such as free newsletters or e-books
To obtain e-mail addresses from your readers, you should offer something of value to them. Give them an invitation, a list of Quick How-To Tips, something relative to their needs, etc. Two recommended e-mail marketing programs with autoresponders are Aweber and Mailchimp.
Article Marketing: What Is It?
Have you ever heard of ezinearticles.com, articlesbase.com, goarticles.com or ehow.com? They are free online article directories used as references for everything from how to French braid your hair to how to do your taxes.
How can article marketing benefit bloggers?
It gives your posts a different audience
It drives more traffic
It boosts your SEO
It enhances your credibility
I am most familiar with Ezine Articles. This article directory is a great platform for repurposing your posts and submitting them to a new audience. Or for writing a new article that is outside the niche of your blog. Publishers are required to include your Resource Box (which contains your mini-bio or website contact information) and can not alter or edit your article in any way without obtaining your permission first.
Ezine Articles reviews all submissions before publishing them on their site. There are also specific guidelines for their site that you need to review pertaining to how the article should be written, i.e., not in the form of a blog post, e-mail, personal letter; no promotional content; no profanity, etc. A free basic membership allows 10 submissions initially. Your membership status increases based on the quality of your articles and more submissions are then allowed.
Recommendations for using any article directory:
Strong biography stating why you are qualified to write about the topic
Knowledge and understanding of the site’s content and submission guidelines
Place keywords at beginning or near beginning of article to boost SEO
Are you using article directories to promote your blog? Locate content?
Do you send newsletters to your readers?
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