3-Steps Dance in Creating Remarkable Content

Have you ever had that experience of reading a piece of content, or seeing a video, or listening to a speech that just made you so moved?

I’m sure you had that experience.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but sharing it.

We’ve all experienced content like this.

Wouldn’t you wish it was YOUR content that people would feel the need to share it?

But do you know how to create it? That’s the question.

Creating consistently remarkable content over time is what it’s all about.

You’re aiming to create content that makes people pay attention, think and feel.

I believe that creating a remarkable content is like dancing.

You just have to know the steps!

And as content creator, if you keep those dance steps in mind, you can craft an experience that will have a profound effect on your readers.

First Step – It’s all About the Look

You know that phrase of “You don’t have a second chance for first impression”?

It’s also true for your content.

The content “dance-steps” starts with the eyes. By this, I mean that it all starts with your design. Your reader sees the overall presentation of your information before they read a single word.

This means using colors, fonts, formatting, and visuals to attract them to begin engaging with your content.

Good design has a promise. It sends the message of, “I’m on your side, and I’ve got your best interests in mind. The information here is easy to read, and it can be trusted. Proceed with confidence.”

The best design is the … SIMPLE one. Don’t fall into the story graphic designers tell you… stick to K.I.S.S. – Keep It Simple Sweetheart!

If you get your design right, your readers will move on to the next step in the dance, and they’ll begin to read.

If you get it wrong, the dance will end right there. They’ll click away, or turn the page.

So start with good impression.

Second Step – Capture their Mind

The second step of the dance involves the content itself: the information you’re presenting.

For best results, your content should be engaging and presented in a way that’s easy to understand.

Spend time working on a headline that draws your reader in. Write subheads that guide them through your text like signposts. Break up your copy with bulleted lists.Incorporate images that engage the viewer and add to the meaning of your words.

Attention to both your content and the way you break it down, polish it up, and present it will help your words take a direct path to your readers’ minds.

And that’s the midway point. Next step? The heart.

Third Step – Capture their heart

The most remarkable content presents information in a way that touches emotions. The best way to do it is through stories.

Stories that emphasize common human experiences and emotions are the ones you remember.

We all know what it feels like when there aren’t enough hours in a day to do what we want to do. We’ve all felt insecure from time to time. And we’ve all had the experience of working hard and achieving a long-term goal.

When you incorporate stories that knit together experiences we’ve all had, your content will go straight from the eyes, to the mind, to the heart. And it will stay there, and be remembered.

Content that lands on the heart is content that gets shared. It gets people talking. It’s the definition of remarkable.

Remarkable content takes your readers to the dance floor where they experience the joy, the excitement and their own energy rising up.

Now I’m curious…

What steps do you need to improve to create your remarkable content?

Share it with us in the comment box below – What tips, suggestions and experience you have in creating remarkable content?

As a thank-you gift I will send you a special invitation to my next webinar called “How to Create Your Own Unique Message”

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Have a magical week! Vered