A Step-by-Step Guide for Creating a Magnetic Email Incentive

People often ask, “What’s the most important thing I need to do in building my platform?” My answer? ‟Develop a robust email list.” It may just be easier than you think.

Photo courtesy of iStockphoto.com/terrymorris

When I first started blogging, I thought traffic was everything. Same with social media—the more followers the better, right?

Wrong.

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