You Don’t Have to Be Evil to Sell Things: A Primer on Ad Writing & Sexism

I generally prefer to stick to positive imagery and commentary here, and I may eventually delete this post, but I keep seeing these lists of “vintage” sexist ads from the 50′s,60′s, and 70′s shared online so that folks may gloat about how “enlightened” we are in “this day and age.”

I work in marketing and advertising, and though I can tell you things are getting better (this is still one of my favorite of the pieces I’ve done, from my portfolio), lazy ad agencies and in-house marketers are sti...