The Power Of The Personal Brand

Jeff Jarvis keeps up his campaign to persuade his favorite shock jock to go it alone:

Why the hell would I pay for Howard Stern and not pay for news? BecauseHoward is unique. News isn't. There's no end of potential competitionfor any news provider and its unique value expires in seconds. Not soHoward. Arianna Huffington was wrong when she says that people will payfor business news and porn. There's no need to pay for porn becausethere's no scarcity of people who will strip and shtupp in front...