The Unfunny Fake News Racket

Emmett Rensin exposes it:

The Daily Currant is a fake-news site of a different stripe: one entirely devoid of jokes. Whether this humorlessness is intentional or not—the site’s founder contends his critics don’t have a sense of subtlety—the site’s business model as an ad-driven clickbait-generator relies on it. When Currant stories go viral, it’s not because their satire contains essential truths, but rather because their satire is taken as truth—and usually that “truth” is engineered to outrage a particular frequency of the political spectrum. As Slate’s Josh Voorhees wrote after Drudge fell for the Bloomberg story, “It’s a classic Currant con, one that relies on its mark wanting to believe a particular story is true.” …

The creators of these sites, when they can be identified at all, aren’t talking. With the exception of National Report, these sites don’t have mastheads. When they allow contact at all, it’s through blind submission forms—not always in English—or generic email addresses. Most also use third-party services to mask the identity of the domain owner. Despite attempting to reach out to dozens of sites, I got only two replies. One was from Empire Sports News’s Aaron Smith, who said he was “possibly” willing to talk, but went silent at the first mention of ad revenue. Barkeley, of The Daily Currant, responded to my request for an interview with a brief email that read, “You’re more than welcome to do a takedown piece on our website. But you’ll have to do it without help. Good luck.” He ignored my follow-ups.