How Your Lack of Credentials May Be Your Greatest Author Asset

Kari Vernon, a participant in my Bring Your Book to Life Program, called today to thank me for facilitating several breakthroughs this week while she’s been on retreat working hard on her book. “But I still feel I have to make up for not being an expert in my field. I’m thinking I need a logo, marketing materials–and I need to make them really good to make up for my lack of mainstream credentials.” So, I told her a story about when my husband needed back surgery. I secured him an appointment with the top doctor at one of the[...]