Cleverly Designed Cigarettes Will Convince You That You Can Quit

Simple interventions, such as numbering each smoke or progressively increasingly the filter size as a person works through a pack, could subtly help a smoker who is struggling to quit.

Only a tiny fraction of smokers are actually able to give up cigarettes cold turkey, and even with the help of a drug like a nicotine patch, only around 25% can stay smoke-free for six months. Could a redesigned cigarette help?

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