Why Our Brains Crave Storytelling In Marketing

Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.

What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company's mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world?

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