Coming Soon To A Theater Near You: Ads That Don't Suck
The maker of pre-movie advertisement shows has a new plan, and partners such as Maker Studios and Shazam. The goal: better big-screen branded entertainment. Will anyone pay attention?
Before a movie begins in most major theaters nationwide, there is a program--a string of ads, really--called FirstLook. It always concludes with an invitation: "Get here early for FirstLook," implores a cheery female voice, "to go behind the scenes of what's new in entertainment."
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