Patagonia's Gorgeous Cinematic Example Of A Brand Message That Isn't A "Brand Message"

Social media creative Jim Rudden recounts all the reasons to admire the breathtaking environmental documentary 180 South, inspired by the history and values of Patagonia's founder.

As the chief marketing officer of social media marketing agency Spredfast, Jim Rudden spends his days helping brands figure out how to have organic, relevant conversations with consumers. This is just one reason one of his favorite films of the past few years is 180 South, a breathtaking travel and environmental documentary featuring Patagonia founder Yvon Chouinard, who is at the top of Rudden's "personal hero list."

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