The company also debuted a new paid LinkedIn tier called Spotlight.
Even before Twitter went public, it was on a quest to redesign the social network to appeal to a mainstream audience. To achieve that, it's borrowed heavily from the world's most popular social network, and it's become clear many elements from Facebook have made their way into Twitter's user interface. Its last major facelift makes use of a multi-column layout along with a splashy cover image that spans the width of the web page.