Seth Priebatsch at TEDx: Building the Game Layer on Top of the World (Video)

This TED Boston presentation by Seth Priebatsch provides lots of food for thought for anyone developing websites or mobile apps today. Seth is "Chief Ninja" at SCVNGR, a mobile app that describes itself as "a game about going places, doing challenges and earning points."

Seth jokes that there are "seven game dynamics that can get anyone to do anything," and he shares four of them with the audience (keeping three to himself so his company might still maintain at least some competitive...