When online shopping offers choice, convenience and competitive prices, why would anyone go to an actual shop? To try on clothes, perhaps. To sit on sofas or lie on beds. But if you’re after music, film or books, you’re more likely to go straight to the internet. In the digital age, bricks-and-mortar shops have to work much harder to attract our attention, let alone custom. Brands rip out and refit their stores every few years: interior design is, clearly, already crucial to their fortunes. B...
Published on June 02, 2014 02:45