Definition by dollars

A story on NPR told of artist Justine Gignac, who packages New York City garbage into plexiglas cubes and sells these cubes for a profit. He began his venture in order to prove that the packaging of a product makes a big difference in how it is perceived. Attempting to sell garbage seemed like a good way to prove his point.

He began selling his cubes for $10, and customers initially purchased these cubes as gag gifts and souvenirs.

Sales were so good that he eventually raised his price...