A Quick Guide to SEO

SEO (Search Engine Optimization) is a grossly misunderstood and feared art.

People tend to either think of it as all a big con, just nothing but smoke and mirrors or as one of the ancient dark arts with its roots dating back to the ancient Egyptians.

The truth is, it’s neither.

It is, however, both simple and highly complex at the same time!

To massively over-simplify SEO, you can describe it well with its very name. It is the art of optimising your website to be read and understood by search eng...