Slides obtained in a wayward email suggest the trendy startup might not be growing so fast after all.
Simple, the minimal-in-a-trendy-way financial startup, was positioned to revolutionize the banking industry. It planned to do so by removing all the traditional fees and hassles one might encounter using Chase or Bank of America. An ethos focused on user convenience informed all of Simple's design from the ground up, from its slick mobile app to its easy-to-search purchase history.