"Shave The Stache": Lyft And Uber Turn To Mobile Billboards To Recruit Drivers

It's no secret there's some bad blood among the major ridesharing players.

As Lyft and Uber scale their e-hailing operations, they're focusing much of their efforts on recruitment--or, more accurately, poaching. In San Francisco, the transportation wars have taken to the streets with mobile billboards. What better way to get drivers' attention--especially if they're parked outside the rival's office?

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