"This American Life" Goes Indie, Will Be Self-Distributed
After leaving longtime distributor PRI, the iconic weekly public radio show has made a deal with online distribution service PRX to take the reins for its own delivery and marketing.
This American Life is going indie. After leaving its longtime distributor Public Radio International (PRI) in March, the iconic public radio program will be self-distributed by its producer Chicago Public Media as of July 1, using online service Public Radio Exchange (PRX) to deliver the shows to more than 500 stations. This American Life will be responsible for its own marketing and sponsorships.
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