In A World Awash In Kindles And iPads, Niche E-Readers Flourish In Unlikely Places--Like Submarines

Ohio-based e-reader and audiobook company Findaway has carved out a market for itself in places where popular consumer products like the Kindle or tablets don't make sense.

Imagine going to investors with this pitch: You want to create and sell an e-reader. Never mind this "Kindle" thing everyone's talking about. Oh, and furthermore: Rather than connecting to a universe of downloadable content, your e-readers will come preloaded with a limited number of books. And be locked down, forever, with only those titles.

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