Why The Rubik's Cube Fascinates Designers

Google's Rubik's Cube isn't just a cool game: it's an argument for the future of computing.

"The Rubik's Cube is universally understood by everyone in the world," says Richard The of Google's Creative Lab in New York. And while a mechanical toy invented 40 years ago seems simple in theory, it can be tremendously complex to conquer. It holds a particular fascination for The and for Google, who together created the Chrome Cube Lab, a series of browser experiments riffing on the Rubik's Cube.

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Published on May 27, 2014 05:00
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