Writing 101: Third-Party Marketing

As a self-published author, you have to be your own publicist. But you don't necessarily have to do all the marketing yourself. There are ways to encourage others to do your marketing for you. 

Marketing, Pass it On 
It's more possible than it sounds, and there are no loaded guns or weird ransom notes required. In fact, you still have to do most of the work (which is always going to be the case).


Find other ways to make the promotion work easy on yourself. Use third-party marketing to spread the word about your book, and get others to help you carry the message far and wide.