Because Facebook; a Slight Segue from the Norm

Once upon a time, building a platform on Facebook was pretty easy. You made a page, people liked the page, you posted to the page, and people saw your posts. It was pretty convenient, pretty handy, pretty unmeddled with. Aaaaaaand then it was ruined.

I’ve had a Facebook author page for years, and over those years I’ve collected quite a bit of “likes”. I was pretty proud of that, because while it may not be the most accurate yardstick to measure popularity by, it was nice to know that there was...