Twitter demonstrates customer centricity

Customer centricity is the buzzword for companies the world over, but buzzwords doesn’t always translate into sensible actions. But the above is Twitter’s way of understanding what I want and helping me sort it out. It’s a bold move to change something without asking the customer first, but, and I assume this is built on some solid data, they “know” what I want and what my obstacle for achieving it is (laziness in this case, because I could have just switched those notifications off) – so they help me!

It’s not grand, it’s not amazing, it’s not awesome, but it’s customer centric and I really appreciate that.

Good work, Twitter. Keep it up.