中国品牌: 从诉说产品到诉说故事

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说到品牌策略,许多的中国企业都倾向于采取这样的方式:强调产品品质,而非产品背后的故事。他们总是寻求各种方式去说服消费者,让消费者相信,他们是值得信赖的。


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Published on September 18, 2012 08:26
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