Three fundamentals of small business capitalization

The first sentence in the job description of every CEO should be, “Get the capital your company needs.”

Webster defines business capital as, “any asset, tangible or intangible, that is held for long-term investment.” Capital blended with operating cash flows becomes the financial fuel your company’s engine uses to operate with and fund growth.

• Investment Capital — from you or someone else.

• Borrowed Funds — for most small businesses, from a bank loan.

Additional capital is required just to ST...