On Getting Your Name Out There, Part 2: The Story That Sells the Story

For the first part of this series on authors, author sites and author blogging,

When approaching an author site, what I find least interesting is a sort of bland, safe, risk-free aesthetic, a headshot with links and the sense that I've been handed a corporate resume. It just looks like you didn't try. Just because Apple assures you can do the site yourself doesn't mean you should (unless you do know or have time to learn how to do these things). If you're not interested in a...