Self-publishing: what's your personal read?
For Orna Ross, founder of the Alliance of Independent Authors , it feels like the 1960s. "Something really revolutionary is happening and it's incredibly exciting to be part of that." Speaking on this week's Books podcast she describes how as an author who had been published by Attic Press and Penguin she was sceptical at first, but as soon as she pressed that "publish" button for the first time she realised she was doing something "radical, really revolutionary within my world". She hymns the heady pleasures of taking control of your own work, of publishing your own books in the way you had envisaged them, at a rhythm you can determine yourself. For her, the stigma that used to surround the idea of publishing your own work has completely evaporated. "Self-publishing is not for every writer," she says, "but every writer should self-publish at least once."
You might want to quibble with star self-publisher Hugh Howey's figures, or with the sweeping conclusions he draws from them, but with an ever-increasing roster of bestselling authors and almost 400,000 titles self-published in the US each year, the revolution is clearly having an effect on writers. Mark Coker's indie author manifesto puts writers front and centre on the barricades when he declares an author's "right to publish", to decide "when, where and how [their] writing graduates to become a published book", and declares: "My writing is valuable and important. This value and importance cannot be measured by commercial sales alone." But what about the readers?
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