Fetch Launches May 15th

I started thinking about FETCH more than 2 years ago. In my head it was an animated movie — full of major settings and complex characters. But first I had to get it down on paper. It needed to start as a picture book.

Then, thanks to the amazing support of friends and readers, Fetch got its start on Kickstarter. After that, the hard creative work began.

1000′s of design decisions. Should the title go in the center? What font? Scale this page? Use white space? Edwin and I made those together.

100′s of story decisions. Does that picture communicate the idea or is it in the wrong place? Should  we spread out the illustrations over more pages?

Not to mention the logistical questions: 32 pages or 46? What size? Can we even afford this?

Working with Edwin Rhemrev was awesome. He came through in a big way.

And now magical things have started to happen. My distributors love this book. They’re going to shop it around to Costco, B&N, Indie stores, and take it to Book Expo America. It’s going to be in stores and on Amazon.

So get ready to get a copy of your own. We’re going to be offering some special celebration gifts to you at stores and on Amazon. Here’s one where you can get a FETCH poster and a FETCH T-shirt for ordering on launch day. Check it out.

#gofetchthebook

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