Watch What Happens When You Ask Models To Make Malaria Sexy

It's the oldest trick in the book: Use sex and humor to sell something. But in this case, it gets a sobering--and hilarious--twist.

The typical PSA takes a "sadvertising" approach and tells a tragic story, hoping audiences will be moved enough to actually do something to help.

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Published on May 09, 2014 06:05
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