Why Would Apple Buy Beats Electronics?

Remember: Apple has historically been very, very bad at selling the public on streaming music.

On Thursday evening, word spread that Apple might be purchasing Beats Electronics for $3.2 billion, in what would be Cupertino's most expensive acquisition ever. The story was first reported by the Financial Times, but the New York Times and Wall Street Journal soon corroborated it with their sources. In a brief video that was quickly erased from Facebook, Dr. Dre seemed to confirm the news himself in a short selfie video with his friend Tyrese, who ordained the Compton legend the world's first rap billionaire. (The video later surfaced on YouTube.)

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