Let your business vision drive who you become—Guest post from Paul Lima

Sometimes we writers aren't exactly sure who we are. Or maybe it's who we are supposed to be. Writers—sure, that's a given. But should we also be 
Authors?
Presenters?Journalists?Copywriters? And then there is the why of it. Are we choosing our role because that's the the one that brings in the cash or the credits (or, if we're lucky, both!) or because it's part of a well-thought-out business plan? 

And are we doing what we want to do or what we only think we want to do? (Questions,...