Instagram Style Innovation: Pivoting Paradigms

We would all do well to take a lesson from Instagram.

photo credit: Sergiu Bacioiu via photopin cc

In the same way we apply filters to our photos, we can put filters on our problems… that is, to begin applying filters to the innovation process.

Another word for filter might be a paradigm or a “point of view.”

Few have developed the skill to pivot their paradigms… to change their filters. In fact, most people only use a small handful of filters their entire lives.

A few points on filters:

1. Develop as many filters as you can, and keep them handy. — Create an innovation toolbox.

2. Steal/borrow filters from other innovators. — How can you apply a filter from another industry, place, or time to your own problem?

3. Share your filter liberally. — The world needs your unique point of view!

4. Be conscious of what filter you’re using. — Is it the right one for the problem at hand? Don’t let your ego or bias play a role in selecting one filter over another.

5. Swap em’ out. Experiment. — You’ll rarely get the filter right the first time. Thomas Edison applied over 1,000 filters before he perfected the electric light bulb.

Learn to apply new sets of filters and you’ll not only be as trendy as Instagram, you’ll be a better innovator too.

Implications for incubator/accelerator managers:

What new filters could you apply to challenges within your program?

How can you facilitate interaction among entrepreneurs, so they collide and swap filters with one another?

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