The Content Creation Imperative

Whether you’re an entrepreneur, a startup, an organization (like an incubator), or just an individual professional, you are your own brand. Brands are their own media outlets. Media outlets create and share content. Therefore, YOU must create and share content.

photo credit: JonathanCohen via photopin cc

Creating content isn’t easy. Like any creative act, it takes time and effort. And if you’re going to consistently create content, it takes discipline. Writing a blog post once is hard enough — doing it consistently requires that you are intentionally setting-aside time and committing to writing copy. The same goes for podcasts, YouTube videos, and other media.

One of my favorite personal development gurus is Tony Robbins who once said that a person can motivate themselves to do anything… if they have a big-enough WHY. If you have a big enough WHY, you’ll figure out the HOW. So here’s the WHY on creating content: It is at the heart of building your brand! You could be the greatest person in the world at doing X, but unless you create content of some kind, no one will know about it and you won’t benefit at all.

For entrepreneurs, your personal brand and that of your startup’s are linked (at least in the early stages). Thus, when your company shines, you shine. And visa-versa. All the more reason to put great content out there!

For incubators, you could have the greatest program, residents, and graduates in the world, but unless you let people know about what’s going on — by producing content — no one will know and your brand will suffer as a result.

Content creation is no longer a choice, it’s an imperative. Start today and keep going…

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