What Happens When You Break Up With Facebook: Nothing

Here's your contradictory marketing idea for the day: One month after deleting its Facebook page, food delivery app Eat24 is on the rebound--with more downloads and response to other forms of marketing than ever.

At the end of March, food delivery app Eat24 deleted its Facebook page, explaining in a hilarious Dear John letter that it was frustrated with the social network's severely diminished free organic reach, and the company would spend its marketing dollars elsewhere.

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Published on May 06, 2014 11:58
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