Cliche of the Week 13 – Pleased to Announce

I am pleased to announce the result of a study that will empower communications going forward.

Being pleased adds little meaning. The reader will quickly determine the state of emotion of those making the announcement from the facts presented.

And the fact that this is an announcement — management appointments, new products, and acquisitions and mergers — will be obvious, but not always pleasing.

In a study of 685,000 press releases issued over three months, the phrase ranked the fourth...