Dead peoples jerseys

A couple years ago, my friend's daughter, Katie, played on a softball team that was sponsored by Bailey Funeral Home.

I think this is fabulous.  Kids running the bases while advertising a funeral home on their backs.  Do the proprietors of the funeral home think that this type of advertising is effective?

"Hey, I heard that your aunt died.  Have you checked out Bailey Funeral Home? They seem very community oriented.  Good with men in scoring position, too."

But at least Katie's team knew...