Faking It

by Zoe Pollock

New research suggests wearing knock-off designer goods impacts more than your ego:

Wearing counterfeit glasses not only fails to bolster our ego and
self-image the way we hope, it actually undermines our internal sense of
authenticity. "Faking it" makes us feel like phonies and cheaters on
the inside, and this alienated, counterfeit "self" leads to cheating and
cynicism in the real world.

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