Is the WWE Network Taking Pay-Per-View To The Top Rope?

Like many media companies, WWE is tuning up its digital distribution efforts, leaving its legacy businesses in question.

Long known for its pricey premium TV events, the WWE is changing course, moving away from pay-per-view events toward Internet distribution. The upside: Having its own network means connecting directly with consumers, eschewing the cable and satellite companies who act as gatekeepers. But there's a huge risk to this strategy, too--that viewers won't move networks with them.

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