The New Gatekeepers? IndieReader.com

This story from GalleyCat gave me pause. Go ahead...read it. (Right click on the link and open in a new tab so I don't lose you, of course ;))

So basically, I self-publish and hope these folks (IndieReader.com) agree to let me pay them a yearly fee to list my self-published book on their site (plus they take a % of sales). The supposed benefit, I guess, is that their site would have more traffic than another website, giving said self-published book visibility. Because face it: a website without t