This Drake-Branded Bounce Lint Roller Might Be The Best NBA Cross-Promotional Souvenir Ever
The Toronto Raptors' most famous fan turns a weird court-side lint-rolling incident into a unique branded opportunity.
It's no secret that Drake is a big Toronto Raptors fan. It's not only his hometown team, but one that hired him as an official brand ambassador. Since then, the rap superstar has lent his hand in the team's branding and marketing image but the latest might just be the weirdest hoops promo ever--a lint roller.
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