Shop Talk: The Challenges of Launching a Book 100% DIY

Today, I’m celebrating the launch of my third book in the Game Journo Guides Series — Freelance Writing Hacks: 55 Tips For Word Mercenary Success — out now for $2.99 on Kindle and PDF or $4.99 for a cool Audiobook+PDF bundle! Whee! But rather than ramble on about what the book is about and why you should check it out (you can read that at the link above), I wanted to spend a few moments talking about what it’s like launching a niche book like this as a self-published author.

Momentum is a fick...