Keeping Score

One of the toughest problems for entrepreneurs is to keep score as they search for their business model.

Keeping Score

One of the key concepts of Customer Development is writing down your initial hypotheses (guesses) of all the parts of your business model, then updating them with the facts you find outside the building.

Since I first wrote the book Four Steps to the Epiphany I've realized that an even better way to keep score is by diagramming each of your  business model hypotheses on a...