The Non-Dummies Guide to Customer Discovery

Customer Development is a stupidly simple idea. It's one that you can describe in 30-seconds or less. But it took me 3 years and almost 300 pages of 10-point type to describe the concept in my book The Four Steps to the Epiphany.  Unlike a traditional business book, The Four Steps is more akin to a reference manual for how to "engineer" a startup – from the initial search for a repeatable business model all the way through the management techniques to transition to a company. Entrepreneurs...