The Amazon Effect » The Illusion of MoreThe Illusion of More
... the best stuff almost always comes from the healthy center of an industry, where experienced professionals have the resources to cultivate something the market doesn’t know it wants yet. The best stuff comes from high-risk bets. It’s not too hard to sell a slightly scandalous S&M trilogy or mass-market paperbacks or diet books. But stewardship of the next Toni Morrison is hard and takes experience and real risk because that kind...
Published on April 29, 2014 07:00