Running a LIVE Webcast in FIVE

You know technology is fantastic when you can reach hundreds or thousands of your customers in one place at the same time – and you don’t have to leave your office to do it. MCP’s LIVE interactive webcasts have successfully put our clients in the face of their customers within a matter of minutes. While the results are always rewarding, they’re not easily attainable. So much goes into producing a live event. Here are five things you don’t want to forget.

5. Plan accordingly

You can’t pull off a successful live event over night. You just can’t. Take the time you deserve to craft the best live event strategy. What are you going to talk about? How long? Don’t stop planning until all the t’s have been crossed and i’s have been dotted.

4. Start on time

If you don’t start your live webcast on time, you’re putting yourself at a huge disadvantage. Technology can be so tricky for the average user, that they could think their computer glitched, their internet is out (again) or that their computer isn’t compatible with your software. Not starting on time could make you instantly lose a large majority of your audience before you’ve even begun.

3. FREE SWAG

If you think you can get away with having a live webcast without giving away free stuff, you’ve lost it. You can hardly have a live in-person event without giving stuff away. If you don’t have merchandise available, go pick up a gift card! Remember – it’s never about the free swag, but it’s always about the free swag.

2. 911

I’ll keep this short. Come up with an emergency plan just in case things go south. Want to know what I’m talking about? Email us: info@mediaconnectpartners.com

1. Surprise your guest!

We all love those award show moments when something spontaneous happens. Remember this year at the Oscars when Ellen DeGeneres ordered pizza for everyone? Do that. Or do something like that. Surprising your audience will ensure that they stay tuned throughout the entirety of the live webcast.

This was written by Jordan Moran. Jordan is a Specialist with Media Connect Partners.